The Little Data Company

Little data,
big understanding.

We help businesses get better answers from their data. Wherever you're starting from, whatever the question, we have the technical capability to work with what you have, build what you need and pull out insight that actually matters.

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The Little Data Company

The right answer.
Not the same one.

We cover the full analytics stack, from data infrastructure and tracking to insight and activation. But we don't impose a standard solution. We start with your questions, and work out what it takes to answer them properly.

01
Customer Analytics & Segmentation
Cohort modelling, customer lifetime value, retention analysis, and segmentation frameworks that translate into commercial action. We build the baseline that tells you what good looks like before anything changes.
RFV Modelling Cohort Analysis LTV Forecasting
02
Analytics Infrastructure
Data pipelines, warehouse design, and transformation layers that make your data trustworthy and queryable. GA4, BigQuery, dbt: built properly, not bolted on. We design systems that scale with the business, not against it.
BigQuery GA4 dbt SQL Python / R
03
Tracking & Tag Management
Server-side GTM, consent mode, and conversion API implementation that delivers reliable signal in a privacy-first world. We handle CMP integration end to end, ensuring your consent framework is properly wired to your tags so that data collection is both compliant and as complete as it can be. Better data in your advertising platforms means better campaign performance and clearer attribution.
Server-side GTM Meta CAPI Consent Mode v2 CMP Integration Stape
04
CRM & Audience Activation
Translating segmentation into CRM flows, suppression logic, and paid media audience strategy. We connect the analytical work to the channels that drive revenue, so insight becomes action, not a slide deck.
Klaviyo Email Automation Audience Sync
05
Reporting & Dashboards
Commercial reporting that non-technical stakeholders can actually use. From live trading dashboards to exec-level scenario planning tools, we build visibility into the numbers that matter, in whatever BI tool the business already uses.
Looker Studio Power BI Tableau
06
Strategic Advisory
Senior analytical thinking applied to commercial problems: brand consolidations, platform migrations, new market entry, or building out an internal data capability. We work alongside your team, not around it.
Data Strategy Platform Migration Brand Consolidation

Industry agnostic.
E-commerce specialists.

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About
Tom Scarr, Founder of The Little Data Company
Tom Scarr
Founder · The Little Data Company

The Little Data Company is a specialist analytics consultancy founded in Winchester in 2017. We bring senior analytical capability to businesses that need it, without the cost or overhead of a large agency.

With over 14 years of experience across the full stack, from data engineering and tracking infrastructure to customer modelling and commercial insight, we can engage at any point in a client's data journey. Some need to build from scratch. Others have the data but not the clarity. We work out where you are and focus on the questions that actually matter to your business.

We have a deep specialism in e-commerce, but work across industries. What our clients share is a preference for honest, rigorous thinking and for working with someone who understands both the numbers and the commercial reality behind them.

Let's talk.

Whether you have a specific project in mind or just want to understand what better data could mean for your business, we're happy to have an honest conversation about where we could help.

Tom Scarr presenting at a data conference